Brand instructions

Summary: The CodaMetrix visual system — logo, color, typography, the Code Blocks graphic language, Pixel Waves, photography, and motion direction — with exact specifications.

Last updated: June 26, 2026

Logo

Important: the angular interlocking-links icon is the real mark. Do not substitute flowing "ribbon-loop" or infinity-style shapes — that is off-brand.

Approved versions

• Primary — Full color (preferred, use whenever possible): icon in Purple #973DDA, Coral #FE6E4E, Gold #CFC17F, Lavender #DBACFF; wordmark in near-black.
• Reversed — white (#FFFFFF) on dark/black backgrounds, for contrast where full color would lose visibility.
• Monochrome black (#000000) — print, grayscale, or where color is unavailable.

Secondary versions (limited use)

• Stacked logo — icon over wordmark, for square/centered spaces: social avatars, app icons, merch.
• Wordmark only (no icon) — only where the icon already appears elsewhere (e.g. within a UI). Never in major placements (marketing, presentations, web headers).

Clearance & scaling

• Logo clearance space = half the height of the icon ("X") on all sides; keep free of text/graphics.
• Icon-alone clearance = 1/4 the icon height ("X"). Standalone icon is approved for mobile/responsive nav, app & social icons, and page anchors/footers.
• When scaling, the clearance space scales proportionally.

Never

• No drop shadows on the logo.
• No colors outside the approved logo palette.
• Do not change, distort, stretch, or remove logo elements; do not alter icon-to-wordmark proportions.

Color palette

Exact values from the brand guide.

Primary

(Pure black #000000 is also used for the monochrome logo.)

Secondary

Coral note: the palette lists Coral as #F17053; the logo spec cites Coral as #FE6E4E. Use #FE6E4E for the logo/icon and #F17053 for general secondary use, per the guide.

Shades

Neutrals

Palette behavior in practice (observed in applied assets): deep purple-to-plum gradients are the dominant background for social/marketing; white type sits on them; coral is the accent and the primary CTA color; gold and lavender provide warmth and variation in Code Block compositions.

Typography

Three typefaces, each with a defined job.

• Funnel Display — headlines, subheads, and quotes. Clean, contemporary, confident; aligns with the forward-thinking, innovative posture. Weights in use: Light, Regular, Semi-bold.
• Funnel Sans — primary body text. Modern, trustworthy, legible; carries longer-form content.
• Barlow Semi-Condensed — structured, space-efficient option for body text and labels, especially data-driven content and tight layouts.

Hierarchy pattern

• Headline → Funnel Display Semi-bold
• Sub-headline → Funnel Display Semi-bold (smaller) / Regular
• Quote → Funnel Display Regular
• Body → Funnel Sans Regular
• Small body → Funnel Sans
• Label → Barlow Semi-Condensed

Code Blocks (the core graphic system)

Code Blocks are the foundational design element — angular geometric shapes that echo the logo's construction. They are what makes a layout unmistakably CodaMetrix.

The base shape reads as a rectangle/hexagon with one corner cut at a consistent 45° angle, often rendered with a darker offset "shadow" facet for depth. Four ways to use them:

1. Base shape / pattern — the block arranged in a structured, repeating grid; monochromatic for subtle backgrounds, or multicolor for energy. Use brand colors (purple, gold, coral, dark maroon, wine red, white).
2. Image mask — the angular shape applied to photography. Place faces/focal points in the clear central area; never crop awkwardly.
3. Content container — the shape as a holder for text, stats, quotes, testimonials. Dark blocks + light text, or light blocks + dark text, for contrast/accessibility.
4. Section tags / labels — small Code-Block-shaped tags (e.g. the "Section 7" chip) for wayfinding.

Rules

• Width and height can flex; angles and cut proportions must stay constant.
• Never stretch, skew, or distort in a way that alters the foundational angles.
• Brand colors only — no gradients on the blocks themselves, no non-brand colors.
• Don't overuse in already-complex layouts; the system should structure content, not bury it.

Pixel Waves

Two complementary "wave" elements built from the brand geometry.

• Pixel Wave 1 — bold, energetic, movement-forward. For large-scale moments: hero sections, backgrounds, app interfaces, login/landing screens. Primary brand colors (esp. Purple #973DDA) for impact, or neutral grey for subtlety. Keep angle/proportions consistent — never distort, rotate, or over-stretch.
• Pixel Wave 2 — structured, rhythmic, step-like pattern. For content-heavy support: footers, dividers, infographics, data viz. Reinforces precision/automation. Use low-opacity or light tones under text; use sparingly so it complements rather than competes. (This is the stepped bar element seen along the bottom of the social carousel cards.)

Photography

Professional, authentic, healthcare-grounded.

• Subjects: real medical professionals — doctors, nurses, administrators — in hospitals, clinics, and real workspaces.
• Mood: collaboration and problem-solving, not generic office stock.
• Lighting: bright, clean, natural compositions for a modern, professional feel.
• Portraits: neutral or lightly textured backgrounds (grey, white, soft gradients).
• In Code Block masks: keep key subjects clearly visible and centered; never crop faces awkwardly.

Layout system (observed in applied assets)

From the production social carousels:

• Deep purple/plum gradient field as the base.
• Logo lockup top-left on each card/frame.
• White Funnel Display headline; a short coral rule under the headline as an accent.
• Faint Code Block pattern as a top-corner watermark.
• Pixel Wave 2 stepped pattern along the bottom edge.
• Coral pill button for CTAs ("Download now").
• Tight, parallel bulleted proof points.

Motion direction

• Geometry in motion = Code Blocks, not ribbons. Animate the angular blocks assembling, revealing, masking, and the Pixel Wave stepping/flowing. Never introduce flowing loop/ribbon/infinity motifs — they are not part of this brand.
• Calm, precise, confident pacing. Eased, deliberate moves that match the soul (relief backed by authority), not frenetic or flashy.
• Palette discipline in motion. Stay on the documented palette; purple/plum fields, white type, coral accents.
• Type is the voice. Let Funnel Display headlines land and breathe; reveal proof points in sequence.
• Human payoff on screen. Where people appear, use them inside Code Block masks per the photography rules.
• Transparency metaphor. Because the product is "touchless, transparent, traceable," motion can visualize traceability/flow — codes resolving, patterns surfacing — handled with the Code Block and Pixel Wave language.

Summary: The core definition of who CodaMetrix is — positioning, mission, audience, brand attributes, naming, and the rules for what is and isn't on-brand.

Last updated: June 26, 2026

What CodaMetrix is

CodaMetrix is the only provider-built autonomous coding platform. It leverages cutting-edge technology to create a comprehensive view of patient data so health systems can identify trends, engage patient populations, and enhance medical coding practices — while improving revenue cycle management (RCM), because the adaptive platform continuously improves coding quality and performance.

In plain terms: CodaMetrix uses AI to automate medical coding for health systems. The automation is touchless, transparent, and completely traceable — and it exists so clinicians can stop coding and get back to patient care.

Brand line

Code For Better — an active and literal designation to exceed.

The line works on multiple levels at once: code (the medical codes themselves and the software), for better (better quality, better outcomes, better workdays, better revenue). It is a verb phrase, not a tagline to admire — it tells the audience to do something and promises the result is improvement.

Supporting expression: Code Less. Care More. — used in product and campaign contexts to make the human payoff explicit.

Mission

To re-imagine the future of the revenue cycle with AI-powered autonomous coding — so that physicians, who didn't go to medical school to learn how to code, can focus on patients instead of paperwork.

Who we serve

Health systems and the people inside them who own or feel the pain of the revenue cycle:

• Revenue Cycle leaders & managers — the economic buyer, accountable for denials, turnaround, and coder capacity.
• HIM / coding leadership — responsible for coding quality, compliance, and a shrinking coder workforce.
• Physicians & clinicians — the people the product ultimately gives time back to.
• C-suite / CFO / CMIO — care about margin, risk, and being ahead of the curve on AI.

The audience is sophisticated, skeptical of vendor hype, and personally burned by tools that overpromised. CodaMetrix earns them with specificity and proof, not adjectives. (See voice.)

Brand attributes

The seven attributes that define how CodaMetrix thinks and shows up.

• Insiders — Made by providers, for providers. We understand clients' problems from the inside out.
• Pioneering — We solve problems clients didn't know they had, and set new standards for coding.
• Intelligence — We tell the longitudinal story of the patient, not just a line on a claim.
• Vision — We see beyond billing codes to quality measures and bigger problems like population health.
• Expertise — In-house clinical expertise and data-management expertise, together.
• Directness — We identify the underlying problem and streamline the process. No hand-waving.
• Humanistic — We consider the humans behind the data: patient health, and letting providers focus on patients.

If a piece of work doesn't ladder up to at least one of these, it isn't doing brand work. The two attributes most often under-served in execution are Humanistic and Directness — keep them in view. (See brand-rubric.)

Positioning pillars (the proof we lead with)

CodaMetrix argues from evidence, not assertion. The recurring proof points in brand materials:

• 70% reduction in coding denials
• 5x turnaround time improvement
• ~$55 — the estimated cost to rework a single denied claim (HFMA), multiplied across thousands of claims
• 30% coder shortage as of 2023, estimated to grow another 8% by 2029

The strategic narrative these support: denials don't start at submission — they start upstream, in the coding. Fix the root cause at the source, the first time.

The core idea: automation as partnership, not replacement

CodaMetrix is emphatic that AI augments the coding workforce — it removes the repetitive, low-judgment volume so skilled people can focus on the complex, human cases. This is the single most important nuance to get right, and the one most easily fumbled. Framing the product as "replacing coders" or "robots taking jobs" is off-brand and contradicts the Humanistic and Insiders attributes. The right frame is workforce transformation and partnership.

Do / Don't

Do

• Lead with a specific, provable insight ("A denial is a signal").
• Speak as an insider who has lived the client's problem.
• Make the human payoff explicit — time back, focus restored, care improved.
• Use the real numbers (70%, 5x, ~$55, 30%) to ground claims.
• Keep the tone confident, direct, and calm.

Don't

• Frame AI as replacing people or "taking jobs."
• Use generic vendor hype ("revolutionary," "game-changing," "synergy") without proof.
• Drift the visual system off-palette or away from the Code Blocks geometry.
• Treat coding as merely a billing/back-office function — it's clinical intelligence.
• Overpromise. Specificity is the brand's credibility.

Summary: The character, personality, and emotional essence of CodaMetrix — the "why it feels like CodaMetrix" that sits underneath the facts and the visuals.

Last updated: June 26, 2026

The one-line soul

The insider who fixes what everyone else accepted as broken — calmly, and with proof.

CodaMetrix is not a loud disruptor and not a faceless enterprise vendor. It is the person in the room who actually did the job, saw the waste up close, and quietly built the thing that fixes it. Competence without arrogance. Conviction without hype.

Character archetype

Primarily the Sage (clarity, expertise, seeing the true picture) fused with the Insider/Everyman-expert (one of us, from the inside). A measured undertone of the Pioneer — first to do it, setting the standard — but the pioneering shows up as quiet confidence, not bravado.

How the brand feels

When CodaMetrix is in the room, the feeling is relief backed by authority. The audience has been carrying a problem — denials, coder shortage, clinician burnout — that they'd half-accepted as the cost of doing business. CodaMetrix makes them feel:

• Seen — "they understand this from the inside; they've felt what I feel."
• Reassured — "this is touchless, transparent, traceable; I'm not handing control to a black box."
• Smarter — "a denial is a signal — I hadn't framed it that way, and now I can't unsee it."
• Hopeful, not threatened — "this gives my people their time back; it doesn't replace them."

Emotional territory

The tension that makes the brand work

CodaMetrix lives in a productive tension between machine and human:

• It is deeply technical — autonomous AI, data, traceability — yet its whole reason for existing is humanistic: giving clinicians their attention back and considering the patient behind the data.
• It is direct and unsentimental about problems ("denials don't start at submission") yet warm about people ("physicians didn't go to medical school to learn how to code").

Great CodaMetrix work holds both at once. When work feels purely like a tech demo, it has lost the soul. When it feels like soft healthcare marketing with no edge, it has also lost the soul.

If CodaMetrix were a person

They'd be a clinician-turned-builder. They speak plainly, never oversell, and they back every claim with a number. They're the calmest person in a stressful meeting because they've already seen the root cause. They're generous with expertise and allergic to jargon. They'd rather show you the denial data than tell you they're "innovative."

What the soul forbids

• Fear as a selling tactic — especially fear of AI replacing people. The brand's humanism makes this a contradiction, not just a bad look.
• Hype without proof — empty superlatives erode the earned-authority feeling that is the brand's core asset.
• Coldness — pure efficiency-speak strips out the "care more" half of the promise.
• Hedging — wishy-washy language betrays the Directness attribute. The brand has a point of view.

How soul shows up across the system

• In voice: short declarative insights, the reframe move ("a denial is a signal"), warmth reserved for the human payoff.
• In brand-style-guide: the structured, precise Code Blocks geometry (the machine, the system) warmed by a rich, almost editorial palette and real photography of real healthcare people (the human).
• In brand: the insistence that automation is partnership, not replacement.

Summary: How CodaMetrix sounds in words — tone, vocabulary, writing mechanics, and worked examples drawn from real brand assets.

Last updated: June 26, 2026

Voice in one line

Confident, direct, and human — an expert insider who states the insight, proves it, then makes the human payoff plain.

Typography is described in the brand guide as "the voice of the CodaMetrix brand," blending modern innovation with professional clarity. The written voice does the same job.

The three tonal gears

CodaMetrix shifts between three gears depending on context, but all three share the same spine (clear, direct, evidence-led):

1. The Hook gear — short, declarative, reframing. Used for headlines and openers. "A denial is a signal." / "Denials don't start at submission. They start upstream — in the coding."
2. The Explainer gear — plain, structured, calm. Used for body copy and proof. "Now multiply that across hundreds or thousands of claims. Working denials faster doesn't recover that revenue. It just helps you lose it more efficiently."
3. The Human gear — warm, principled, plainspoken. Used for the payoff and mission. "Physicians didn't go to medical school to learn how to code."

Core voice principles

• Lead with the insight, not the company. Open on a reframe the reader feels ("Not just a billing problem — a symptom of issues that take hold long before a claim is ever submitted").
• Prove everything. Pair claims with numbers: 70% fewer denials, 5x turnaround, ~$55 per reworked claim, 30% coder shortage. Specificity is the credibility.
• Be direct. Short sentences. Strong verbs. Say the real thing ("Fix the root cause upstream, at the source").
• Stay human. End on the person — the clinician, the coder, the patient. The product's purpose is "Code Less. Care More."
• Never sell with fear of AI. Frame automation as partnership and workforce transformation, never replacement. (See brand and soul.)
• Earned confidence, not hype. Avoid empty superlatives. The brand sounds sure of itself because it shows the evidence.

Vocabulary

Use (on-brand language)

• autonomous coding, provider-built, touchless, transparent, traceable
• upstream, root cause, at the source, the first time
• signal (a denial is a signal), pattern, longitudinal patient story
• coding quality, revenue cycle, RCM, denials, turnaround
• workforce transformation, augment, focus, capacity
• Code For Better; Code Less. Care More.

Avoid (off-brand language)

• "replace coders," "robots," "take your job," "headcount reduction"
• empty hype: "revolutionary," "game-changing," "synergy," "best-in-class," "cutting-edge" used as filler
• vague hedging: "we believe we may be able to help potentially…"
• pure back-office framing that treats coding as clerical rather than clinical intelligence

Mechanics

• Sentence length: short to medium. Fragments are allowed for emphasis ("Not just a billing problem —").
• Punctuation: the em-dash is a signature move for the reframe/pivot. Use sparingly and deliberately.
• Capitalization: brand line is title-cased — Code For Better. Headlines in sentence case in body layouts; display headlines may be set in the brand's bold Funnel Display.
• Numbers: write key stats as figures, not words (70%, 5x, ~$55, 30%) so they scan instantly.
• Lists: use tight, parallel bullets for proof points ("Coding gaps / Documentation misalignment / Workflow variability").
• Person: "we" for CodaMetrix; address the reader as "you." Speak peer-to-peer, insider to insider.
• The name: written CodaMetrix in running text. (The logo renders it stylized as "Coda.Metrix" with a dot accent — that's a logo treatment, not how it's typed in copy. See brand-style-guide.)

The signature move: the reframe

The most distinctive thing about CodaMetrix's voice is the reframe — taking something the audience accepts as ordinary and re-categorizing it as meaningful:

• "A denial is a signal." (not a nuisance to rework)
• "Denials don't start at submission. They start upstream — in the coding."
• "Working denials faster… just helps you lose it more efficiently."

When in doubt, find the reframe. It's the voice's fingerprint.

Worked example (a carousel, end to end)

The Denials whitepaper carousel is the canonical voice reference:

1. Hook: "Denials don't start at submission. They start upstream — in the coding."
2. Proof: "~$55 — the estimated cost to rework a single denied claim (HFMA). Now multiply that across hundreds or thousands of claims."
3. Reframe: "A denial is a signal. Not just a billing problem — a symptom of issues that take hold long before a claim is ever submitted." → "Coding gaps / Documentation misalignment / Workflow variability"
4. Shift: "From denial management to denial prevention." → "Find the pattern, not just the claim / Fix the root cause upstream, at the source / Get it right, the first time"
5. CTA: "Read the Whitepaper — See where denials really begin."

That arc — hook → proof → reframe → shift → CTA — is the template.